Snowflake Summit and Google Next share a lot of the same potential customers and clientele, so we implemented the same base strategy. However, we had the added benefits of more design real estate, a corner spot with multiple vantage points, and feedback we could apply from Google Next.

Snowflake Summit 2024

Our CAB suggested that to attract the attention of our ICP, and those buying now, we should add enterprise security and governance to the list as well as focus the lens particularly on cross-channel journeys.

Final artwork

Alternative options

Digital ad

A short, animated ad that would run on screens at key junctures around the summit convention. We needed to grab attendees likely distracted attention, direct attendees to the GrowthLoop booth, and concisely advertise GrowthLoops capabilities to service those five top interests. As an additional restraint, each of those strategically located screens was a compilation of 4 smaller screens with ever-so-slightly visible seams - so no important information could sit on either x or y axis.