Darkhorse services over 750 businesses in 48 states in the dental industry. They are considered leaders in the field of Managed Services for IT and New Startup Practices.

Darkhorse Tech

IT Solutions for any Dental Practice

The team at Darkhorse previously had a clunky horse figure logo, and while their name carried a lot of recognition they decided it was time to change visuals. They wanted something that spoke more literally to IT/tech and felt agile, sophisticated, and lighter.

Logo iterations

Collateral

Web presence

Due to the nature of working with a very small, family owned business our project scope was fairly limited. In an effort to conserve both design and dev hours where possible, we started with a Shopify template base and customized the design. Once the final mockups were approved, I worked closely with our developer to bring the site live.

You can find DarkHorse’s live site here. Please note a different agency has since taken control of the site.

Video promotion

I coordinated with our vendor, Sandy Puć Photography, and their video and motion team to create a branded promotional video using stock videos. I was responsible for direction, mapping the storyboard, and managing the review process with both client and vendor through completion.