Clif Family
Role Freelance designer, marketing comms
Industry Food and Beverage, Farming
Clif Family, born out of Clif Bar, produces small-batch wine and homegrown specialty food items while prioritizing the well-being of their people, planet and communities in Napa Valley. I created weekly batches of illustration-based email campaigns, direct mail pieces, and fulfilled miscellaneous marketing needs.
Marketing design and collateral | Event campaigns and graphics | Email campaigns and newsletters | Infographics and data visualization
Summer Re-wine’d
After the “lost summer” of 2020 the marketing team at Clif Family hit the ground running with events, campaigns, giveaways and more to excite their community, lift dampened spirits, and get everyone outside to take back the summer.
Clif-Camelbak partnership
Clif Family Winery, a subsidiary of Clif Bar, partnered with Camelbak for their summer giveaway. I created these illustrations as part of the season’s theme and the running campaign ‘Summer Re-wine’d: Taking Back Summer’ in mind.
Direct mail collateral
Direct mail promotionals containing discounts and information on upcoming wine club shipments and important dates.
EVOO infographics
This was designed to be shared digitally on social channels and in email communications, printed as poster, included in shipments, and handed out at events at the taproom.
Clif email campaigns
On a weekly basis I crafted batches of eye-catching, illustration-based email campaigns advertising events at the farm or winery, new products, and monthly promotions.
