About me
Kedesign.work@gmailcom
DE +49 174 5617631 | US +1 740 331 4552
I graduated from the University of Cincinnati in 2016 with a B.S. in Graphic Communication Design and five semesters of internships under my belt. I first moved to Chicago, Illinois where I worked as part of the in-house marketing team at Lifeway Foods. After interviewing for packaging design, they ended up creating a digital design position for me instead that encompassed all print and digital marketing needs. This quickly evolved to include working events, recipe creation, food styling, and photography as well.
Trust the process
I approach brand development and general creative problem solving with a five-step process. Each of which are crucially important and build upon the last.
A successful brand is built on the foundation of an airtight strategy with a clear rationale.
While the research and legwork of a project are usually not the most glamorous, they are definitively the most important step.
Content drives design, not the other way around.
The best visual results come from keeping your communication goals top of mind and rooting your project in a flawless information or content architecture.
Clear and consistent communication between stakeholders is key.
From processes and deadlines to the creative work itself, it is important that all stakeholders are on the same page at all times, and that we only move on to the next step with a unanimous yes.
When I am not basking in the warm glow of my computer screen, you might find me somewhere in the Black Forest battling yet another blister, eating my way around a new city, in the midst of an overly ambitious kitchen adventure, or binging Gilmore Girls for the 20th time.
I next spent two years with the law firm Loeb & Loeb where, as the sole designer, I provided support to the events, business development, and product teams, as well as all attorneys.
In 2020 I moved to Denver, Colorado and began my freelancing career, which has led me to work with a wide variety of brands, clients, and agencies over the years. This also enabled me to pursue my passion for traveling. So after 2.5 years in Denver, I started hopping around the US, South America, and Europe before settling in Freiburg, Germany for good (probably).
The four pillars of my design philosophy and methodology
Get in touch!
Kedesign.work@gmail.com
DE +49 174 5617631 | US +1 740 331 4552