Crystal, owner of Laguna Med Spa, is a Licensed Medical Aesthetician and specializes in Botox, Permanent Cosmetics, Areola Restoration, and more. She believes that true beauty shines from within. Her mission is to enhance your natural features while celebrating your unique individuality.
Laguna Med Spa
Beauty as an Art
At the onset of our contract, Crystal tasked me with making a few tweaks to her existing logo to give it a more modern, clean, and elegant feel. As well as building out a larger, more complex color palette and guiding its website application to the website. After completing the refresh, we met monthly with the marketing director to discuss business goals, marketing solutions, and corresponding collateral and graphics.
Original logo
Collateral
Laguna promotional videos
I coordinated with our vendor, Sandy Puć Photography, and their video and motion team to create a branded promotional video using stock videos. I was responsible for direction, mapping the storyboard, and managing the review process with both client and vendor through completion.