We identified availability on Marketplace, self-serve capabilities, journeys, cloud-based data storage and campaign action, and generative AI were most sought after the previous year and were trending ahead of the current year’s events. That list informed design for all booth graphics, product promos, and event assets with a visual strategy intended to highlight and flag those items.
Google Next 2024
Below is the final backdrop creative and alternative designs.
Alternative options
Main booth video
A detailed demo that walks viewers through the basics of key features in the GrowthLoop product using callouts and strategic screen recordings. This ran in the background on one of the booth monitors at a medium pace to accommodate both potential viewers walking by and viewers standing at the booth, waiting to chat with a sales rep.
AI kiosk video
A shorter demo that walks viewers through GrowthLoop’s AI-integrated Marve studio using product screenshots and recordings with timely and concise text descriptions. This ran behind the booth when potential customers expressed interest in AI and provides a slightly more comprehensive overview of the product.
Booth flyer
A small 5x7 card to send potential customers away with that highlights the top benefits of building audiences with generative AI and time marketers will save.
Employee communication
Custom employee assets for Linkedin and email that use both the GrowthLoop and NEXT brands in tandem.
Employee t-shirt
Branded t-shirt designs for GrowthLoop employees attending Google NEXT.