While many roofing companies come and go, Gen 3 draws upon the collective experience of three generations of roofers. Originally a small, family-run company, their team has continued to grow and now do work in both the residential and commercial spaces. They quickly expanded throughout Denver county, into the rest of Colorado, and eventually to Arizona.  

Gen3 Roofing

The Gen3 brand leans heavily into it’s family history and decades of experience to command a strong and unquestionable sense of authority. I chose a serif font in a classical style, drawing inspiration from established law offices or doctor practices, but with a softer flourish and contemporary yet timeless feel. The rich, dark blue pallet feeds a sense of calmness and trust.

Collateral