Chef’s Corner Store
A high-end appliance and supply store for the perfectly curated kitchen where style and functionality are valued equally with pristine customer service, rock-solid brand loyalty, and international reach.
Chef’s is a small, family-owned business that started out doing liquidation selling. They grew organically into a medium-sized company and their focus shifted, first to kitchenware and then more specifically to high-end, luxury products from all over the world. In 2020 Chef’s decided they had hit a wall and it was time for a shift in their marketing strategy. Owners Nancy and Darren knew they needed to take charge of their growth by making intentional decisions about who they’re trying market to and how to reach them.
To kick things off we sat down with the entire Chef’s team to find out what exactly Chef’s Corner Store means to them. Very quickly it became clear that the Chef’s team is really a family, and that loyalty and dedication extends to every customer as well. We sought out to create a simple wordmark and brand that perfectly balanced elevated sophistication, warmth, and a sense of adventure that would inspire consumers and team members alike to envision the endless possibilities in a well-loved kitchen.
Logo Iterations
Identity Assets
Brand touchpoints
Web Presence
You can find Chef Corner Store’s fully developed, live site here.
